Dr. Luis Achondo's research on sound of sports featured on CBC News during World Cup
Jul 14th, 2026
Dr. Luis Achondo, assistant professor of ethnomusicology and musicology, was recently interviewed by CBC News about his research into the relationship between sound and sports.
During his interview, Dr. Achondo described sound as a unifier at the World Cup as fans come together and connect through sport and culture.
"In many ways, it's a beautiful story of the ways in which we are different," he said. "And we sound different, and that's ok. And we can co-exist, especially in this context."